Interview with Control Union Japan Featured in HOTERES Digital

We are pleased to announce that HOTERES Digital, a leading media platform for the hotel and tourism industry, has published an interview with Control Union Japan.

As sustainability continues to gain importance worldwide, the hospitality industry is also facing growing expectations to demonstrate its commitment to sustainable management through credible and internationally recognized frameworks. One such framework is the GSTC (Global Sustainable Tourism Council) Certification, which is increasingly recognized as a global benchmark for sustainable tourism.

In the interview, we discuss:

• What GSTC Certification is and why it matters
• The growing demand for international sustainability certifications in the hospitality sector
• How sustainability can create long-term business value
• Key considerations for hotels seeking to strengthen their competitiveness in the global market

At Control Union Japan, we do not view certification as the end goal.

The true value of GSTC Certification lies in helping organizations understand their current performance, identify areas for improvement, establish goals and KPIs, and continuously advance their sustainability journey. Certification serves as an independent, third-party verification of these efforts, providing credible assurance to guests, business partners, and other stakeholders.

We believe that sustainability should be viewed not merely as a cost, but as an investment in the future. This perspective can help hotels enhance their resilience, strengthen their market position, and create lasting value in an increasingly sustainability-conscious world.

We invite you to read the full interview.

▶ Featured Article on HOTERES Digital

https://hoteres.com/blogs/tourism/2026080701